TigerlilyBlooms
Sustainable greenery for diverse spacesUX, CX
Role. CX, UX.
Desire. Along with many others, I was also seeking a solution for adding green plants to difficult spaces, i.e. low-light, over-exposed, awkward to reach, etc.
On a trip to France, some gorgeous fake peonies had totally fooled me at a flower market, which seeded the idea.
I’d gained experience working in the florist industry when I was younger. I wanted to combine my love of plants and floristry knowledge with my CX and UX expertise.
Goal. Provide a sustainable, low-maintenance green solution for diverse spaces. Helping to keep houses, hotels and restaurants in bloom
![TI UX - which channels work best]()
Desire. Along with many others, I was also seeking a solution for adding green plants to difficult spaces, i.e. low-light, over-exposed, awkward to reach, etc.
On a trip to France, some gorgeous fake peonies had totally fooled me at a flower market, which seeded the idea.
I’d gained experience working in the florist industry when I was younger. I wanted to combine my love of plants and floristry knowledge with my CX and UX expertise.
Goal. Provide a sustainable, low-maintenance green solution for diverse spaces. Helping to keep houses, hotels and restaurants in bloom
Challenge. How to redefine the image of fake plants and win the edge over the competition in a saturated ecommerce consumer market?
UX Strategy. Understanding the purchasing needs of the target group. Recreate a brick and mortar experience. Offer customers a superior product and top customer service. Create a positive experience throughout the customer journey.
Methodology. User research, industry trend reports, trade shows, SWOT analysis, creating personas, analysing purchasing preferences and behaviour when buying houseplants, brainstorming, wireframes, CMS platform, agile process, and data analytics.
![Loving the product as much as my customers made the job of selling easy]()
![TigerlilyBlooms Instagram]()
![TigerlilyBlooms Instagram]()
![TigerlilyBlooms Instagram]()
UX Strategy. Understanding the purchasing needs of the target group. Recreate a brick and mortar experience. Offer customers a superior product and top customer service. Create a positive experience throughout the customer journey.
Methodology. User research, industry trend reports, trade shows, SWOT analysis, creating personas, analysing purchasing preferences and behaviour when buying houseplants, brainstorming, wireframes, CMS platform, agile process, and data analytics.
Loving the product as much as my customers made the job of selling easy
Process. Identifying who is the target group, what are the main drivers of consumer usage and which channels work best?
Mapping out touchpoints in the end-to-end customer journey. These extended beyond those of the digital applications I was more accustomed to analysing in previous projects. It was an interesting learning curve.
Accepting there were critical points during the customer journey I had no influence over, e.g. shipping delays, though assumed accountability for the expectations and interests of my customers.
Wireframes helped define the company website, a customised CMS+WooCommerce platform. This helped drive traffic to my main e-commerce store.
Analytical data gathered from the website, store and social media channels, along with live feedback from customers, was used to develop the brand and stay ahead on trends while simultaneously extending the product range.
Result. Loyal repeat customers from worldwide individuals to luxury hotels, international shops and business. Understanding the customer needs and the emotions the product evoked in them was a successful and unique selling point I leveraged.
Mapping out touchpoints in the end-to-end customer journey. These extended beyond those of the digital applications I was more accustomed to analysing in previous projects. It was an interesting learning curve.
Accepting there were critical points during the customer journey I had no influence over, e.g. shipping delays, though assumed accountability for the expectations and interests of my customers.
Wireframes helped define the company website, a customised CMS+WooCommerce platform. This helped drive traffic to my main e-commerce store.
Analytical data gathered from the website, store and social media channels, along with live feedback from customers, was used to develop the brand and stay ahead on trends while simultaneously extending the product range.
Result. Loyal repeat customers from worldwide individuals to luxury hotels, international shops and business. Understanding the customer needs and the emotions the product evoked in them was a successful and unique selling point I leveraged.
