TigerlilyBlooms
Sustainable greenery for diverse spacesUX, CX
Role. CX, UX.
Intro. This project was inspired by some gorgeous peonies standing in a bucket on the floor at a French flower market. They turned out to be fake and had totally fooled me but by the end of lunch that day, those flowers had seeded an exciting new business idea.
By combining the experience I’d gained working in the florist industry when I was younger, I aimed to blend my love for plants and floristry knowledge with my expertise in CX and UX.
Challenge. Adding greenery to spaces where plants don't grow.
Goal. Provide a sustainable, low-maintenance green solution for diverse spaces. Windowless rooms, darkly lit or in direct sunlight. Otherwise in areas that are difficult to maintain or hard to reach. Helping to keep hotels, restaurants and homes in bloom.
![TI UX - which channels work best]()
Intro. This project was inspired by some gorgeous peonies standing in a bucket on the floor at a French flower market. They turned out to be fake and had totally fooled me but by the end of lunch that day, those flowers had seeded an exciting new business idea.
By combining the experience I’d gained working in the florist industry when I was younger, I aimed to blend my love for plants and floristry knowledge with my expertise in CX and UX.
Challenge. Adding greenery to spaces where plants don't grow.
Goal. Provide a sustainable, low-maintenance green solution for diverse spaces. Windowless rooms, darkly lit or in direct sunlight. Otherwise in areas that are difficult to maintain or hard to reach. Helping to keep hotels, restaurants and homes in bloom.
UX Strategy. Understanding the purchasing needs of the target group. Recreate a brick-and-mortar experience. Redefining the image of fake plants. Offer customers a superior product and top customer service. Create a positive experience throughout the customer journey. Gain an edge over competition in a saturated e-commerce market.
Process. Identifying who is the target group, what are the main drivers of consumer usage and which channels work best?
Mapping out touchpoints in the end-to-end customer journey.
These extended beyond those of the digital applications I was more accustomed to analysing in previous projects. It was an interesting learning curve.
Accepting there were critical points during the customer journey I had no influence over, like shipping delays, though I assumed accountability for this to meet the expectations and interests of my customers.
![Loving the product as much as my customers made the job of selling easy]()
![TigerlilyBlooms Instagram]()
![TigerlilyBlooms Instagram]()
![TigerlilyBlooms Instagram]()
Process. Identifying who is the target group, what are the main drivers of consumer usage and which channels work best?
Mapping out touchpoints in the end-to-end customer journey.
These extended beyond those of the digital applications I was more accustomed to analysing in previous projects. It was an interesting learning curve.
Accepting there were critical points during the customer journey I had no influence over, like shipping delays, though I assumed accountability for this to meet the expectations and interests of my customers.
Loving the product as much as my customers made the job of selling easy
Wireframes helped define the company website, a customised CMS+WooCommerce platform. This helped drive traffic to my main e-commerce store.
Analytical data gathered from the website, store and social media channels, along with live feedback from customers, was used to develop the brand and stay ahead on trends while simultaneously extending the product range.
Methodology. User research, industry trend reports, trade shows, SWOT analysis, creating personas, analysing purchasing preferences and behaviour when buying houseplants, brainstorming, wireframes, CMS platform, agile process, and data analytics.
Result. Loyal repeat customers from worldwide individuals to luxury hotels, international shops and business.
Understanding the customer needs and the emotions the product evoked in them was a successful and unique selling point I leveraged.
Analytical data gathered from the website, store and social media channels, along with live feedback from customers, was used to develop the brand and stay ahead on trends while simultaneously extending the product range.
Methodology. User research, industry trend reports, trade shows, SWOT analysis, creating personas, analysing purchasing preferences and behaviour when buying houseplants, brainstorming, wireframes, CMS platform, agile process, and data analytics.
Result. Loyal repeat customers from worldwide individuals to luxury hotels, international shops and business.
Understanding the customer needs and the emotions the product evoked in them was a successful and unique selling point I leveraged.
