https://ux.katiefreidhof.com Katie Freidhof Sun, 12 Jun 2022 10:53:34 +0000 https://ux.katiefreidhof.com en https://ux.katiefreidhof.com/Cover Sun, 12 Jun 2022 10:53:34 +0000 Katie Freidhof https://ux.katiefreidhof.com/Cover https://ux.katiefreidhof.com/Featured-UX-Projects Tue, 31 May 2022 16:10:13 +0000 Katie Freidhof https://ux.katiefreidhof.com/Featured-UX-Projects Projects User Experience, Interface Design <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e843115b620afc4d7d8d0022924f1237f348ea7880c2d45178b4fca2440a814e/TI_greenspace_01.jpg" data-mid="181032983" border="0" data-no-zoom alt="UX Project TigerlilyBlooms" data-caption="UX Project TigerlilyBlooms" src="https://freight.cargo.site/w/800/i/e843115b620afc4d7d8d0022924f1237f348ea7880c2d45178b4fca2440a814e/TI_greenspace_01.jpg" /> TigerlilyBlooms permanent botanicals Greenery for diverse spaces eCommerce <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/409a8d0361b3926e42545d1b445b017e5ef95025628f5b173c526b31c3f4899c/DV_wellness-spa.jpg" data-mid="181033159" border="0" data-no-zoom alt="UX Project DolceVilla" data-caption="UX Project DolceVilla" src="https://freight.cargo.site/w/800/i/409a8d0361b3926e42545d1b445b017e5ef95025628f5b173c526b31c3f4899c/DV_wellness-spa.jpg" /> DolceVilla dog hotel Airbnb-style experience for dogs Hospitality <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/65eb5c5c5d130fc397621a68e45cb8c592cada0ccf7b3fc26dca0e89e3b96dcd/NF_howmany3_sq.jpg" data-mid="181033327" border="0" data-no-zoom alt="UX Project Natursteine Freidhof" data-caption="UX Project Natursteine Freidhof" src="https://freight.cargo.site/w/800/i/65eb5c5c5d130fc397621a68e45cb8c592cada0ccf7b3fc26dca0e89e3b96dcd/NF_howmany3_sq.jpg" /> Natursteine Freidhof natural stone How many m2&nbsp;per tonne&nbsp; Construction <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ab02620503de5ed61e84e42ffb13042473d0f2d4bbde5efe643e9e0382c13869/RX_heatmap.jpg" data-mid="181033388" border="0" data-no-zoom alt="UX Project Elsevier" data-caption="UX Project Elsevier" src="https://freight.cargo.site/w/800/i/ab02620503de5ed61e84e42ffb13042473d0f2d4bbde5efe643e9e0382c13869/RX_heatmap.jpg" /> IT Solutions Scientific R&amp;D Research through a different lens Scientific&nbsp;R&amp;D project 01︎︎︎ https://ux.katiefreidhof.com/tigerlilyblooms-01 Tue, 31 May 2022 17:33:05 +0000 Katie Freidhof https://ux.katiefreidhof.com/tigerlilyblooms-01 TigerlilyBloomsSustainable greenery for diverse spaceseCommerce project 02︎︎︎ <img width="800" height="511" width_o="800" height_o="511" data-src="https://freight.cargo.site/t/original/i/45d8fe593107bf992033b4a18ccc97e16192610ceb5ed00bf2c72f0429457096/TB-coverpage-02.jpg" data-mid="181033788" border="0" src="https://freight.cargo.site/w/800/i/45d8fe593107bf992033b4a18ccc97e16192610ceb5ed00bf2c72f0429457096/TB-coverpage-02.jpg" /> <img width="800" height="519" width_o="800" height_o="519" data-src="https://freight.cargo.site/t/original/i/82366a577845c84fcc6f58347d63e7b518948ad9945d03ba6fcac66783bf47b4/TI_iPreferColor.jpg" data-mid="181033765" border="0" alt="Katie Freidhof - TigerlilyBlooms" data-caption="Katie Freidhof - TigerlilyBlooms" src="https://freight.cargo.site/w/800/i/82366a577845c84fcc6f58347d63e7b518948ad9945d03ba6fcac66783bf47b4/TI_iPreferColor.jpg" /> <img width="800" height="640" width_o="800" height_o="640" data-src="https://freight.cargo.site/t/original/i/5d4e2698c03213f3cff0ffa3e87598c4ca1fcc50cd21e69d11a5586fc05e3772/katiefreidhof_artwork_04.jpg" data-mid="181033634" border="0" data-no-zoom alt="Green moss" data-caption="Green moss" src="https://freight.cargo.site/w/800/i/5d4e2698c03213f3cff0ffa3e87598c4ca1fcc50cd21e69d11a5586fc05e3772/katiefreidhof_artwork_04.jpg" /> https://ux.katiefreidhof.com/tigerlilyblooms-02 Tue, 31 May 2022 17:33:34 +0000 Katie Freidhof https://ux.katiefreidhof.com/tigerlilyblooms-02 About. TigerlilyBlooms is an eCommerce store that specialises in permanent botanicals. As a supplier to B2B, as well as private individuals, TigerlilyBlooms offers sustainable and low-maintenance alternatives to real indoor plants of a higher quality than competitors. Role. Owner and Product Designer. Inspiration. This project was inspired by some gorgeous flowers that caught my attention at a flower market in France. The flowers turned out to be fake and had me completely fooled, though by the end of lunch that day those beautiful peonies had seeded an exciting new business idea.By combining the experience I’d gained working in the florist industry when I was younger, I aimed to blend my love for plants and floristry knowledge, along with my expertise in product design. Unique Selling Proposition (USP). The possibility to add attractive greenery to spaces where plants don't grow. For example, restaurants, hotels, cafes and spas, have all used TigerlilyBlooms’ botanicals to create an inviting and lush atmosphere for guests, without worrying about lighting, watering, and withering arrangements, while at the same time notably reducing maintenance costs. Goal. Provide a sustainable, low-maintenance green solution for diverse spaces. Windowless rooms, darkly lit or in direct sunlight. Otherwise in areas that are difficult to maintain or hard to reach. Helping to keep hotels, restaurants and homes in bloom. <img width="533" height="800" width_o="533" height_o="800" data-src="https://freight.cargo.site/t/original/i/774b975d2b55be6c4577b2aecc0c9682faf2ad393c717eb32d8e6651006e9b3d/TI-poster-product-value.jpg" data-mid="181033906" border="0" data-no-zoom alt="TI UX - which channels work best" data-caption="TI UX - which channels work best" src="https://freight.cargo.site/w/533/i/774b975d2b55be6c4577b2aecc0c9682faf2ad393c717eb32d8e6651006e9b3d/TI-poster-product-value.jpg" /> UX Strategy. • Understand the purchasing needs of the target group. • Redefine the image of fake plants. • Recreate a brick-and-mortar experience with creative product visuals and highly detailed descriptions that would help to emotionally connect the customer with the product. • Offer customers a superior product and top customer service. • Creating a positive experience throughout the customer journey. • Gain an edge over competition in a saturated e-commerce market.Process. Identifying the main target group, understanding what are the main drivers of consumer usage and which channels work best? Mapping out touchpoints in the end-to-end customer journey. These extended beyond those of the digital applications I was more accustomed to analysing in previous projects. It was an interesting learning curve. Challenge. Entering a saturated ecommerce market as a newcomer without prior experience of running an online shop. Though what I lacked in experience I made up for with the courage to dive in at the deep end and continuously learn and understand through research, training, and observing masters in the trade as these became my mentors.&nbsp;Obstacles. Accepting there are critical points during the customer journey I had no influence over, like shipping delays. However, I assumed accountability for this to meet the expectations and interests of my customers, for example, with increased customer support through regular communication. <img width="600" height="391" width_o="600" height_o="391" data-src="https://freight.cargo.site/t/original/i/445fba87872edc8415f613c7ba6e98a6921062831c7b7837290b0620fa486ce2/TI-insta-04_sm.png" data-mid="145482984" border="0" data-no-zoom="true" alt="TigerlilyBlooms Instagram" data-caption="TigerlilyBlooms Instagram" src="https://freight.cargo.site/w/600/i/445fba87872edc8415f613c7ba6e98a6921062831c7b7837290b0620fa486ce2/TI-insta-04_sm.png" /> <img width="600" height="391" width_o="600" height_o="391" data-src="https://freight.cargo.site/t/original/i/052f76f873fcad3344d56c598957d584efc8946f6e2a543eed5a98ea95776d21/TI-insta_05-sm.jpg" data-mid="145482982" border="0" alt="TigerlilyBlooms Instagram" data-caption="TigerlilyBlooms Instagram" src="https://freight.cargo.site/w/600/i/052f76f873fcad3344d56c598957d584efc8946f6e2a543eed5a98ea95776d21/TI-insta_05-sm.jpg" /> <img width="600" height="391" width_o="600" height_o="391" data-src="https://freight.cargo.site/t/original/i/d2a47f6b631f9af2890655d98b44a4fa848a13458f551a4c4a7a5c83354c50b8/TI-insta_06-sm.jpg" data-mid="145482983" border="0" alt="TigerlilyBlooms Instagram" data-caption="TigerlilyBlooms Instagram" src="https://freight.cargo.site/w/600/i/d2a47f6b631f9af2890655d98b44a4fa848a13458f551a4c4a7a5c83354c50b8/TI-insta_06-sm.jpg" /> Wireframes helped define the company website, which was a customised CMS+WooCommerce platform. This helped drive traffic to my main e-commerce store. Analytical data gathered from the website, store and social media channels, along with live feedback from customers, was used to develop the brand and stay ahead on trends while simultaneously extending the product range. A specific range of plants selling like hot cakes one season, for example succulents, might be rapidly decline in favour of hanging plants the following season, and it was vital to stay on top of those trends in terms of managing demand and supply.&nbsp;Methodology. User research, industry trend reports, trade shows, SWOT analysis, analysing purchasing preferences and behaviour when buying houseplants, brainstorming, wireframes, CMS platform, agile process, and data analytics. Result. Loyal repeat customers from worldwide individuals to luxury hotels, international shops and business. Understanding the customer needs and the emotions the product evoked in them was a successful and unique selling point I leveraged. <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/fee84fc3350e594d16c48df4635014edf567dd5f861461522a42779bfb7d8a0a/katiefreidhof-among-the-plants.jpg" data-mid="145885062" border="0" data-no-zoom alt="Loving the product as much as my customers made the job of selling easy" data-caption="Loving the product as much as my customers made the job of selling easy" src="https://freight.cargo.site/w/1000/i/fee84fc3350e594d16c48df4635014edf567dd5f861461522a42779bfb7d8a0a/katiefreidhof-among-the-plants.jpg" />Loving the product as much as my customers made the job of selling easy <img width="1600" height="796" width_o="1600" height_o="796" data-src="https://freight.cargo.site/t/original/i/018d56fcc34d643abe5716911248ff92e9d18960028549744ac2af4bd2382c35/TI-screens_selected_x1.jpg" data-mid="181034812" border="0" data-no-zoom alt="TigerlilyBlooms - UX interactive screens" data-caption="TigerlilyBlooms - UX interactive screens" src="https://freight.cargo.site/w/1000/i/018d56fcc34d643abe5716911248ff92e9d18960028549744ac2af4bd2382c35/TI-screens_selected_x1.jpg" /> <img width="2025" height="1425" width_o="2025" height_o="1425" data-src="https://freight.cargo.site/t/original/i/8c6a859c94e39c5a4fe212691b2108b7182bd30d4f25b4e451639f9eb81a9cd7/TB-coverpage-04.jpg" data-mid="144174187" border="0" data-no-zoom alt="TigerlilyBlooms - eCommerce" data-caption="TigerlilyBlooms - eCommerce" src="https://freight.cargo.site/w/1000/i/8c6a859c94e39c5a4fe212691b2108b7182bd30d4f25b4e451639f9eb81a9cd7/TB-coverpage-04.jpg" /><img width="1313" height="779" width_o="1313" height_o="779" data-src="https://freight.cargo.site/t/original/i/1356c78db696f07f9bf2874aff05871d05790fe74f5319246004adf92fafc48a/Ti-reviews_AJ.png" data-mid="144174182" border="0" alt="TigerlilyBlooms - customer reviews" data-caption="TigerlilyBlooms - customer reviews" src="https://freight.cargo.site/w/1000/i/1356c78db696f07f9bf2874aff05871d05790fe74f5319246004adf92fafc48a/Ti-reviews_AJ.png" /> <img width="2000" height="978" width_o="2000" height_o="978" data-src="https://freight.cargo.site/t/original/i/9c36e7fd2e4682e120619e3ccaed468294ab503ab142271f3cda1bf614951c82/TI-tradescantia_04.jpg" data-mid="144174186" border="0" data-no-zoom alt="TigerlilyBlooms - Tradescantia" data-caption="TigerlilyBlooms - Tradescantia" src="https://freight.cargo.site/w/1000/i/9c36e7fd2e4682e120619e3ccaed468294ab503ab142271f3cda1bf614951c82/TI-tradescantia_04.jpg" /> project 02︎︎︎ https://ux.katiefreidhof.com/dolcevilla-01 Tue, 31 May 2022 18:13:36 +0000 Katie Freidhof https://ux.katiefreidhof.com/dolcevilla-01 DolceVillaAirbnb style experience for dogs UX, CX project 03︎︎︎ Role. Business owner. CX, UX. My role in this project focused both on digital and face-to-face interactions with the customers, influencing every touch point in their journey.&nbsp; Desire. As a personal project, it started with a desire to create change by disrupting existing outdated business models in the pet hospitality sector.&nbsp; Problem. For dog owners who are going away on a trip or vacation, finding a suitable care provider for the much loved family pet can cause a lot of anxiety. The traditional boarding kennels with rows of dogs confined inside boxes is, for the majority of modern dog owners, not the answer. Goal. The goal was to create an airbnb-style dog hotel offering a unique 5-star experience for dog owners and their pets, from start to finish. https://ux.katiefreidhof.com/dolcevilla-02 Tue, 31 May 2022 18:20:39 +0000 Katie Freidhof https://ux.katiefreidhof.com/dolcevilla-02 <img width="1500" height="603" width_o="1500" height_o="603" data-src="https://freight.cargo.site/t/original/i/559c1e1fcef6d46cd943f9b429a6859c6cef26e68774b6d4404c29c0b343a77e/DV_prototype-mobile.png" data-mid="145435116" border="0" alt="DV prototype mobile" data-caption="DV prototype mobile" src="https://freight.cargo.site/w/1000/i/559c1e1fcef6d46cd943f9b429a6859c6cef26e68774b6d4404c29c0b343a77e/DV_prototype-mobile.png" /> Methodology. For the CX and UX research, this involved talking to pet owners, visiting local dog kennels and collecting known pain points in the pet hospitality sector. Comparing local offerings with innovative and inspiring business concepts, both nationally and internationally.I processed the feedback gathered into a strategic plan along with a future-state CX journey map. For the website, agile prototypes (created in Adobe XD) helped define and develop user interaction into smooth and engaging flows.Challenge. Managing two different species as customers - the owner and the dog. Converting total strangers into loyal customers. Which channels to use? How does new business gain trust? Handling social interactions between dogs and managing their environment, in my home! USP. As unique selling points, DolceVilla promoted free trial visits and provided regular journal updates via WhatsApp, the preferred and well-trusted channel of communication, besides upsell services, such as photography, dog taxi, spa treatments and loyalty discounts. Business policy and pricing transparency further helped gain trust. <img width="254" height="643" width_o="254" height_o="643" data-src="https://freight.cargo.site/t/original/i/b93619ce172ca961c5ab37b3d4dcd9272a279672c755091de8630ea74732791d/DV-customer-journey-pain-points.png" data-mid="145425892" border="0" data-no-zoom alt="DV Common pain points" data-caption="DV Common pain points" src="https://freight.cargo.site/w/254/i/b93619ce172ca961c5ab37b3d4dcd9272a279672c755091de8630ea74732791d/DV-customer-journey-pain-points.png" /> Result. Conversion was ultimately achieved by providing a very positive and unique customer experience, helping to build a trusting and loyal network of repeat customers throughout the one-year duration of this project. <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/ec9867a9b1c2cc10badb01c5995bf4adddd887f4bc5a6b20ad001342bd9ed0c0/FK_dogphotography_02.jpg" data-mid="181036062" border="0" data-no-zoom alt="It was the best experience I&rsquo;ve ever had with a dog hotel!" data-caption="It was the best experience I’ve ever had with a dog hotel!" src="https://freight.cargo.site/w/800/i/ec9867a9b1c2cc10badb01c5995bf4adddd887f4bc5a6b20ad001342bd9ed0c0/FK_dogphotography_02.jpg" />“It was the best experience I’ve ever had with a dog hotel!”&nbsp; <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/85d02f359ff4d92d423996d5dd0c37428c9b196ed17b175b9d7f8efbbafc3f35/DV_testimonial.jpg" data-mid="181036069" border="0" data-no-zoom alt="DolceVilla Testimonial" data-caption="DolceVilla Testimonial" src="https://freight.cargo.site/w/800/i/85d02f359ff4d92d423996d5dd0c37428c9b196ed17b175b9d7f8efbbafc3f35/DV_testimonial.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/6617a12930713163ed3cdcbb66d083ce72dab48b9ed87a6aa97e870ab6ca6622/DV_iwatch-whatsapp.jpg" data-mid="181036190" border="0" data-no-zoom alt="Regular communication with customers via WhatsApp channel" data-caption="Regular communication with customers via WhatsApp channel" src="https://freight.cargo.site/w/800/i/6617a12930713163ed3cdcbb66d083ce72dab48b9ed87a6aa97e870ab6ca6622/DV_iwatch-whatsapp.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/5aa766e74551dc5f5a68424af828c1ea5def557c03f6088d1ed6fee652fbf4fc/wilma_2020-Oct16-0935-7.jpg" data-mid="144178325" border="0" alt="Dogs playing together" data-caption="Dogs playing together" src="https://freight.cargo.site/w/1000/i/5aa766e74551dc5f5a68424af828c1ea5def557c03f6088d1ed6fee652fbf4fc/wilma_2020-Oct16-0935-7.jpg" />The Questions and Answers section was organically populated with queries that naturally arose from general enquiries. <img width="1268" height="1268" width_o="1268" height_o="1268" data-src="https://freight.cargo.site/t/original/i/c31fe57403562f499c8805c94331b0f4036bf9d646b4e594d08dc775f62a8345/DV_questions-answers_02.png" data-mid="144326640" border="0" alt="Questions and Answers" data-caption="Questions and Answers" src="https://freight.cargo.site/w/1000/i/c31fe57403562f499c8805c94331b0f4036bf9d646b4e594d08dc775f62a8345/DV_questions-answers_02.png" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/f33f7b55eac8a96137e2d5e0f7276813368654f95a95224d39b69975e3240350/FK_dogphotography_01.jpg" data-mid="181035929" border="0" data-no-zoom alt="Katie Freidhof - Artwork" data-caption="Katie Freidhof - Artwork" src="https://freight.cargo.site/w/800/i/f33f7b55eac8a96137e2d5e0f7276813368654f95a95224d39b69975e3240350/FK_dogphotography_01.jpg" /> <img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/3b6c16589597e0c9b3debba0918c2584a521f0829f1e54b0a1c9b8315e44ec10/katiefreidhof_artwork_07.jpg" data-mid="181035818" border="0" data-no-zoom alt="Katie Freidhof - Artwork" data-caption="Katie Freidhof - Artwork" src="https://freight.cargo.site/w/800/i/3b6c16589597e0c9b3debba0918c2584a521f0829f1e54b0a1c9b8315e44ec10/katiefreidhof_artwork_07.jpg" /> project 03︎︎︎ https://ux.katiefreidhof.com/natursteine Wed, 04 May 2022 06:40:52 +0000 Katie Freidhof https://ux.katiefreidhof.com/natursteine Natursteine FreidhofNatural stone companyUXUI, CMS project 04 ︎︎︎ Role. With this being a family-run business I was naturally keen to apply my UX skills and create a more positive experience for both the customers and business. Problem. Customers making general enquiries about the product, back and forth via phone and email, cost time and effort on both sides. Goal. To create an online product catalogue with all the relevant data needed to help customers research the early stage of their future project. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/fafdf38b2abd764c17eb361c077711307b198871caac340b4bbde8b5cdff72d4/NF_prototype_mobile.png" data-mid="145433729" border="0" src="https://freight.cargo.site/w/1000/i/fafdf38b2abd764c17eb361c077711307b198871caac340b4bbde8b5cdff72d4/NF_prototype_mobile.png" /> Methodology. Quantitative data was used to analyse search patterns and requests. My knowledge of UX enabled me to identify key touch points in the customer journey that were potentially causing a negative experience and help smooth these out. Interviews with the company owners where we discussed ideal outcomes for the business and its customers.Wireframe sketch of user journey, catalogue and product layout. Competitive analysis, current UX trends and best practice. Approach. I integrated an eCommerce database into the existing CMS website. Since the catalogue was intended as a reference tool only, the cart functionality was disabled. A simple product page template was created for the company owner to add further products without the fuss of code (specifically requested). Useful filters were added to the results page to help customers efficiently find what they were looking for. Result. The online catalogue of products radically increased conversion, creating an important filter and channel for the business.&nbsp; &nbsp;It enabled potential customers to collect all the data they needed online before bringing them to the final point of calling up to receive an estimate for their project, effectively saving time and effort for both customer and business. project 04 ︎︎︎ https://ux.katiefreidhof.com/simplification Wed, 11 May 2022 20:05:06 +0000 Katie Freidhof https://ux.katiefreidhof.com/simplification Scientific R&amp;DResearch through a different lens UXUI, CMS &nbsp;project 01︎︎︎ Collaboration.&nbsp;This was a highly collaborative, large enterprise project involving many stakeholders, designers, and cross-functional teams. Working together with a team of immensely talented designers and UXers ranks this as one of my most memorable and influential collaborative experiences. Role. As senior UX designer, I represented the in-house design team in Frankfurt, working closely alongside the external design agency in Amsterdam who were leading the UX design of this large project. Challenge. The data dense research tool used by scientists had become complex to the point where even expert users were not aware of its true power. Goal. To create a simpler, faster, more intuitive version of the highly complex research tool. Not only device independent but also designed for touch interaction. Methodology. User interviews, user journals, field studies, customer visits, rapid prototyping, usability testing, A/B testing, beta testing, agile UX. Following extensive qualitative research, user interviews and usability tests, we launched a prototype in beta, employing agile UX to develop and optimize the designs in rapid sprints.Daily virtual meetups kept the whole team connected and I regularly joined the design agency onsite at their office in Amsterdam. Result. A cleaner, simpler and highly intuitive user interface to help chemists retrieve relevant literature, precise compound properties, and chemical reactions twice as fast as any other solution on the market. Users rated the new tool more positively than before, giving it an even higher NPS (Net Promoter Score). <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/93a75f1c1d2d2ca53cd44c6278f7e0b6d340f9c2a28481b45e547e730d66517e/RX_final.jpg" data-mid="181035447" border="0" data-no-zoom alt="Reaxys - Touch screen" data-caption="Reaxys - Touch screen" src="https://freight.cargo.site/w/800/i/93a75f1c1d2d2ca53cd44c6278f7e0b6d340f9c2a28481b45e547e730d66517e/RX_final.jpg" /> https://ux.katiefreidhof.com/rebrand Wed, 08 Jun 2022 17:24:27 +0000 Katie Freidhof https://ux.katiefreidhof.com/rebrand <img width="800" height="631" width_o="800" height_o="631" data-src="https://freight.cargo.site/t/original/i/040e151268b5c633675645153d2890c41950b0aee1ef7e3925b4cb552e2dd19b/RX_filters.jpg" data-mid="181035310" border="0" data-no-zoom alt="Reaxys - Simplified UI" data-caption="Reaxys - Simplified UI" src="https://freight.cargo.site/w/800/i/040e151268b5c633675645153d2890c41950b0aee1ef7e3925b4cb552e2dd19b/RX_filters.jpg" /> <img width="943" height="484" width_o="943" height_o="484" data-src="https://freight.cargo.site/t/original/i/2b654ffb2045d5d4dfa7ac24459d945d33fc6dc504c734ceea9469fe489b5ade/Reaxys-results-2810-snippet.png" data-mid="145488735" border="0" alt="Reaxys - Smart results" data-caption="Reaxys - Smart results" src="https://freight.cargo.site/w/943/i/2b654ffb2045d5d4dfa7ac24459d945d33fc6dc504c734ceea9469fe489b5ade/Reaxys-results-2810-snippet.png" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/c5336a2d2f519dcf6842d53b1d9608fd272cbeab4407d57cea843e4c2786c1fd/RX-login-register-screens_small.jpg" data-mid="181035368" border="0" data-no-zoom alt="Reaxys. Device-independent new UI" data-caption="Reaxys. Device-independent new UI" src="https://freight.cargo.site/w/1000/i/c5336a2d2f519dcf6842d53b1d9608fd272cbeab4407d57cea843e4c2786c1fd/RX-login-register-screens_small.jpg" /> <img width="377" height="800" width_o="377" height_o="800" data-src="https://freight.cargo.site/t/original/i/9358a454ae8977c218e536cbe67fbfaff5ad7be16480764c2b7ac5607beaeb49/RX-feedback-heatmap.jpg" data-mid="181035103" border="0" alt="Agile UX. Feeback was continually gathered and processed" data-caption="Agile UX. Feeback was continually gathered and processed" src="https://freight.cargo.site/w/377/i/9358a454ae8977c218e536cbe67fbfaff5ad7be16480764c2b7ac5607beaeb49/RX-feedback-heatmap.jpg" />Agile UX. Feedback gathered from continual testing was used to refine and validate designs during rapid sprints project 01︎︎︎ https://ux.katiefreidhof.com/About Tue, 26 Apr 2022 12:10:25 +0000 Katie Freidhof https://ux.katiefreidhof.com/About About ︎ animation Über Hi, I’m Katie Freidhof, a creative UX/UI designer based near Frankfurt in Germany. I have years of international experience across all design disciplines with extensive knowledge in UX and UI, specific to digital product development. My holistic approach to digital product design seamlessly balances customer needs with business objectives. By integrating traditional UX methodologies with emerging technologies, including artificial intelligence, I craft innovative solutions that deliver measurable results. I am deeply attuned to the ROI of UX design, creating user-centered experiences that not only enhance customer satisfaction but also drive revenue growth and long-term retention.Years of living abroad and experiencing different cultures, not as a tourist but as an inhabitant, adds a sensitivity and unbiased perspective to my work.Creativity and usability run in my blood. Aritificial intelligence both fascinates and terrifies me︎ Passionate about environmental causes; animal rights, alternative energy, land conservation, promoting biodiversity and conserving ecosystems. I grow my own vegetables. 90% Vegan. Dog lover, artist, photographer. Hallo, ich bin Katie Freidhof, eine UX/UI-Designerin mit Sitz in der Nähe von Frankfurt. Ich habe jahrelange internationale Erfahrung in allen Design-Disziplinen und umfassendes Wissen in den Bereichen UX und UI, insbesondere im Bereich der digitalen Produktentwicklung. Mein ganzheitlicher Ansatz für digitales Produktdesign vereint nahtlos die Bedürfnisse der Kunden mit den Geschäftszielen. Durch die Integration traditioneller UX-Methoden mit aufkommenden Technologien, einschließlich künstlicher Intelligenz, entwickle ich innovative Lösungen, die messbare Ergebnisse liefern. Ich bin mir des ROI von UX-Designs tief bewusst – indem ich nutzerzentrierte Erlebnisse schaffe, steigere ich nicht nur die Kundenzufriedenheit, sondern fördere auch Umsatzwachstum und langfristige Kundenbindung.&nbsp; Jahre, die ich im Ausland verbracht habe, um verschiedene Kulturen nicht als Touristin, sondern als Einwohnerin zu erleben, verleihen meiner Arbeit eine besondere Sensibilität und eine unvoreingenommene Perspektive. Kreativität und Benutzerfreundlichkeit liegen mir im Blut. Künstliche Intelligenz fasziniert und erschreckt mich gleichermaßen︎ Ich bin leidenschaftlich für Umweltbelange engagiert: Tierrechte, alternative Energien, Land- und Naturschutz, Förderung der Biodiversität und der Erhalt von Ökosystemen. Ich baue mein eigenes Gemüse an. Zu 90 % vegan. Hundeliebhaberin, Künstlerin, Fotografin.